Category : tips

Home»Archive by Category "tips"

A website without SEO is like a car with no gas ― Paul Cookson

If you have a website for yourself or your business, then probably the thing that worries you the most is getting the desired volume of traffic, right? Well, you are not alone! Almost anybody who has a website-from small family businesses to large corporate houses, is worried about getting visitors to their websites. But getting visitors is not an easy task! Just having a website would not suffice, you need to have a website that is ‘visitor-optimised’! In other words, it is capable of attracting the attention of your prospective customers. Such a thing is nothing less than an art and only a professional in web design would have the knowledge to create a true masterpiece of a website! If you run a business in Canada, then you are in luck as you would get some of the best web design companies in Edmonton.

Now comes the million dollar question-how do you find a professional company in Edmonton Web Design? The city of Edmonton is home to some of the best website design companies Canada but there are also companies which are quite truly worthless! So how do you separate the best from the rest? Well, you must look for a company that has got experience in web design. Experience translates into credibility-the more experienced a company is, the more suitable it is! Try to take a look at the web design portfolio of the company as it would give you an insight into the kind of work the company is capable of doing. It is always advisable to look for a company that has offers a variety of service as it would add more value to the project. The leading companies in web design Edmonton have a considerable amount of expertise other fields like SEO services Edmonton, graphic design Edmonton, logo design Edmonton, business card design and leaflet design. Try to keep these simple things in mind when you are looking for a web design and web development company Edmonton as they will help you choose the right company and the right company would bring you the right results!

Top 7 Reasons to redesign your website

If you depend greatly on your website to bring you business, market your brand, or inform your clients and customers. If it’s not doing that, it’s time to determine why not and make necessary changes. Below are several questions to ask yourself when it comes to your own website to see if it is time to join everyone else in the year of the website redesign.

Question #1 Did your competitors change the website?

Most important thing in business is to know your competition. If you spend some time on their website and realize it’s more appearing to customer than yours, it means it is time to make a change.

Question #2 Can you find your business on Google’s 1st page?

Not many people use thick, heavy YellowPages anymore. These days everything starts with Google search. If you haven’t updated your website in a while, you probably aren’t ranking too high. If you don’t appear on the first page, there is very little chance that your customers will find you.

Question #3 Can you update your website yourself?

If this question is too difficult to answer, determine why? Modern websites need no coding knowledge to keep them up to date. If you can use simple text editor you will be able to do it yourself and keep your website fresh.

Question #4 Is your website mobile friendly?

It is no longer good enough to design a website for a desktop or laptop computer, especially with millions of people accessing the web on their smartphones, tablets and TV devices. By incorporating responsive design into your new website, you’ll reach much larger audience than you would with a website that’s not mobile-friendly.

Question #5 Is the copyright year in your footer earlier than 2013?

If the copyright statement in your footer has a year 2012, it means you haven’t updated your site for more than a year. Such long period in web development is like a decade in normal life. You are definitely missing on new technologies and new design trends. If your clients notice that your website has been created earlier than in 2013, you are creating impression that your products and services haven’t been updated for a while as well.

Question #6 Does your site look amateurish?

Recent studies have shown that people form an opinion of a website within the first three seconds of looking at it. Your website doesn’t have to be a work of cutting-edge art, but it does need to look good. Remember, it’s the first impression your business is making on the potential customer.

Question #7 Does your site engage the user?

Has your website got ‘call to actions’ buttons? CTA are buttons, or some type of graphic or text on a website designed to prompt a user to click it and continue down a conversion funnel.It is an essential part of marketing that actively strives to convert a user into a lead and later into a customer.

 

 

Top 10 reasons to build a website for your business

Reason #1 Establish a presence.

Over 1 billion people these days have access to the Internet and search every day to find a business like yours. Do not ignore them. Not many people use thick, heavy YellowPages anymore.

Reason #2 Website address is easier to remember.

Sometimes you have a split second to get to your customers. Website address (i.e. YourBusinessName.com) is definitely easier to remember than your postal address or phone number.

Reason #3 Credibility.

Ask yourself a question: Would you rather choose a business with or without an online presence? Answer seems to be easy, isn’t it?

Reason #4 Your business is open while you sleep.

Website is on for 24 hours a day, seven days a week. No cost, no labour involved. No overtime either. It can customize information to match customer needs and collect important information that will put you ahead of the competition, even before they get into the office.

Reason #5 Increases the geographic range of your business.

If you are a small business, rely on a foot-traffic and referrals for your business. By leveraging the Internet, potential customers outside your immediate geographic area can also find your business.

Reason #6 Network.

It’s not about what you know, it’s who you know. A business card without a website is incomplete.  The first thing people ask for after a conversation is; “What is your web address?”  That is the place they expect to read more about your company, services, opening hours, etc.

Reason #7 Improved customer service.

Do you hear the same questions over and over again? Are you tired spending so much time on the phone? If the answer is yes, there is nothing better like having FAQ (Frequently Asked Questions) online, through which you can reduce customer service costs and save yourself time and money. You can provide more information than cannot be covered on a business card or flyer.

Reason #8 Low Cost Marketing.

When compared to the costs associated with traditional advertising methods such as direct mail, newspaper or magazine ads, or even radio and television, the cost of a web site is nominal and brings far better ROI (Return on investment).

Reason #9 Build a customer database.

With a website, you can build a customer database to save contacts about people who visit your web site. This can enable you to keep in touch with customers who have purchased your products, leaving you the ability to send a follow-up e-mail, or occasionally sending them information about new products or promotions.

Reason #10 Open an online store, at a FRACTION of the cost of a physical store.

E-commerce web site allows you to display all your products without the need for a physical store. This means no rent, no utilities, no property and liability insurance, no property taxes, no repair and maintenance, no supplies, and none of the associated labor costs.