Top 7 Reasons to redesign your website
If you depend greatly on your website to bring you business, market your brand, or inform your clients and customers. If it’s not doing that, it’s time to determine why not and make necessary changes. Below are several questions to ask yourself when it comes to your own website to see if it is time to join everyone else in the year of the website redesign.
Question #1 Did your competitors change the website?
Most important thing in business is to know your competition. If you spend some time on their website and realize it’s more appearing to customer than yours, it means it is time to make a change.
Question #2 Can you find your business on Google’s 1st page?
Not many people use thick, heavy YellowPages anymore. These days everything starts with Google search. If you haven’t updated your website in a while, you probably aren’t ranking too high. If you don’t appear on the first page, there is very little chance that your customers will find you.
Question #3 Can you update your website yourself?
If this question is too difficult to answer, determine why? Modern websites need no coding knowledge to keep them up to date. If you can use simple text editor you will be able to do it yourself and keep your website fresh.
Question #4 Is your website mobile friendly?
It is no longer good enough to design a website for a desktop or laptop computer, especially with millions of people accessing the web on their smartphones, tablets and TV devices. By incorporating responsive design into your new website, you’ll reach much larger audience than you would with a website that’s not mobile-friendly.
Question #5 Is the copyright year in your footer earlier than 2013?
If the copyright statement in your footer has a year 2012, it means you haven’t updated your site for more than a year. Such long period in web development is like a decade in normal life. You are definitely missing on new technologies and new design trends. If your clients notice that your website has been created earlier than in 2013, you are creating impression that your products and services haven’t been updated for a while as well.
Question #6 Does your site look amateurish?
Recent studies have shown that people form an opinion of a website within the first three seconds of looking at it. Your website doesn’t have to be a work of cutting-edge art, but it does need to look good. Remember, it’s the first impression your business is making on the potential customer.
Question #7 Does your site engage the user?
Has your website got ‘call to actions’ buttons? CTA are buttons, or some type of graphic or text on a website designed to prompt a user to click it and continue down a conversion funnel.It is an essential part of marketing that actively strives to convert a user into a lead and later into a customer.